About Us

Unlocking data-driven decisions across Africa

AfriSight is the premier Africa-focused data collection company with communities all over Africa. As part of our community, you are empowered to contribute to discussions that will help transform the products and services that matter to you. Share your opinion by answering our online surveys and inspire change in real-time.

The AfriSight community has thousands of end-user and business consumer members across Africa, men and women of all the ages. As a member, you regularly receive invitation to take part in surveys. You can answer our paid surveys when and where it suits you, on your mobile, at home, work or on-the-go.

The company enables the collection and the delivery of reliable and relevant Africa market data and insights, using the most convenient, fast and cost-effective data collection methods. We unlock data-driven decisions across Africa by delivering:

  • consumer & professional insights
  • corporate data & analytics
  • market intelligence reports

Our Mission

Creating impact and making a difference

Our mission is to provide organisations with reliable information that enables them to make well-founded decisions. We collaborate with clients to achieve the best possible results. Making this possible is you; taking part in our surveys enables you to influence decisions which will affect your daily life.

We also believe that a platform like ours needs to keep innovating, staying where we are is not an option. We are constantly trying to do things differently, better, smarter and more efficiently.

Data protection and quality

AfriSight sets high standards when it comes to protecting the privacy of our members. We guarantee absolute anonymity and treat information with the utmost confidentiality.

AfriSight subscribes to the privacy rules, International Code of Conduct on Market, Opinion and Social Research and Data Analytics drawn up by ESOMAR, a global trade organisation for research firms.

As a member subscribing to the Esomar Code of Conduct, AfriSight comply with strict quality requirements for market and other research, and submit itself to audits by an independent auditing committee. These quality requirements were laid down in the ISO 20252 standard for market research and opinion polls and ISO 26362 for research panels.

Who are the partners

AfriSight works with both large and small clients, in Africa as well as globally.

From commercial firms to non-profit organisations, from businesses and the media to government institutions and universities, Anyone can find what they need with us. And this variety of clients makes AfriSight a one-stop-shop for all your research needs across Africa.